It looks like some of the weight loss programs are actually losing some weight, the wrong weight….it’s customers. Oh no!
Jenny Craig’s sales have declined the first half of the year, Weight Watchers revenue is down 3.7 so far in this year, and even worse, Nutrisystem’s sales have declined since 2008, dropping 20 percent.
The blame? The economy.
The other blame….free apps! Apps such as My Fitness Pal has the same concept as Weight Watchers, but is free.
Weight Watcher’s Chief Financial Officer, says:
“The issue with free apps is that they’re taking trial [members] out of the market.”
The Spokesperson for Nestle (which owns Jenny Craig) Edie Burge says:
“The entire weight-loss category is going through a transition during a difficult economic environment.”
The unfortunate part is that the Lean Cuisine meals, which Nestle makes, have also declined in sales.
NutriSystem Chief Executive Dawn Zier does not blame the internet. She believes that people only come to Nutrisystem because they want something more structured and was unable to find so elsewhere.
Aside from the commercials, Nutrisystem recently started selling five-day weight loos kits at Walmart to boost it retail sales.
On the other hand, weight loss programs such as Herbalife, Medifast, and USANA Health Services have done well so far this year.
Well, we hope that there is a level playing field, because as much as obesity is on the rise, these programs are a way of hope.
Fitness Correspondent: Hannah Townsley
Photo Credit: Yahoo!